echo records

echo records

echo records

Art Direction

Art Direction

2026

2026

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience. My task is to design the visual identity and launch communication of ECHO considering the brand values, vision and positioning.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience. My task is to design the visual identity and launch communication of ECHO considering the brand values, vision and positioning.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience. My task is to design the visual identity and launch communication of ECHO considering the brand values, vision and positioning.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.