echo records

echo records

echo records

Art Direction

Art Direction

2026

2026

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

ECHO is a digital-first, independent music label and cultural platform dedicated to contemporary electronic and experimental music that requires a cohesive brand identity rooted in the intersection of sound, image, and research to engage a curious, forward-thinking audience.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.

I chose to root this project in Kurdish culture to ground a modern digital platform in a resilient sense of identity, fostering a community that celebrates the intersection of ancestral heritage and contemporary culture.

Every artist is a cornerstone of our mountain, in other words “our home” Every artist will be assigned with symbols made with their initials inspired from old kurdish scripts, and assigned a piece of our mountain depending on their album’s mood.

Every artist is a cornerstone of our mountain, in other words “our home” Every artist will be assigned with symbols made with their initials inspired from old kurdish scripts, and assigned a piece of our mountain depending on their album’s mood.

Every artist is a cornerstone of our mountain, in other words “our home” Every artist will be assigned with symbols made with their initials inspired from old kurdish scripts, and assigned a piece of our mountain depending on their album’s mood.

Prototype

Prototype

Figma

Figma