Take me Home

Take me Home

Take me Home

Brand Communication

Brand Communication

2025

2025

A personalized doggy bag distributed from the municipality of Milan to the restaurants. Customers can subscribe to “Take Me Home” program and get a loyalty card for discounts.

A personalized doggy bag distributed from the municipality of Milan to the restaurants. Customers can subscribe to “Take Me Home” program and get a loyalty card for discounts.

A personalized doggy bag distributed from the municipality of Milan to the restaurants. Customers can subscribe to “Take Me Home” program and get a loyalty card for discounts.

We wanted to convert the experience of carrying the doggy bag as something users can take pride on and have memory of, in the hope it can increase consumers’ desire to request for a doggy bag.

We wanted to convert the experience of carrying the doggy bag as something users can take pride on and have memory of, in the hope it can increase consumers’ desire to request for a doggy bag.

We wanted to convert the experience of carrying the doggy bag as something users can take pride on and have memory of, in the hope it can increase consumers’ desire to request for a doggy bag.

Distribution of specially designed doggy bags to restaurants in Milan without cost and with a tax reduction plan. Milanese food themed doggy bags gives double-functionality of the use: as a doggy bag and as a Milan merchandise Stamp loyalty card that customers can subscribe to get discounts for food

Distribution of specially designed doggy bags to restaurants in Milan without cost and with a tax reduction plan. Milanese food themed doggy bags gives double-functionality of the use: as a doggy bag and as a Milan merchandise Stamp loyalty card that customers can subscribe to get discounts for food

Distribution of specially designed doggy bags to restaurants in Milan without cost and with a tax reduction plan. Milanese food themed doggy bags gives double-functionality of the use: as a doggy bag and as a Milan merchandise Stamp loyalty card that customers can subscribe to get discounts for food